Golden Duck
Golden Duck isn’t just known for their flavour packed snacks —now, their packaging is full of character! This new box design feels fun, loud, and super easy to carry around. It has a built-in handle, so you can grab it and go, whether you’re heading to a party or bringing snacks to share.
But it doesn’t stop at looks. The packaging has some cheeky lines — it feels like the box is in on the joke with you. Every surface invites you to interact, turning a simple unboxing into something much more engaging. It’s a snack pack with personality: confident, cheeky, and totally aware of how cool it looks.
And when you open it? You get a nice surprise. Inside is designed with liquify-inspired graphics, the visuals are loud, wavy, and colourful — a swirl of red, orange, and black that mirrors the brand’s fiery, flavourful personality. It’s bold. It’s playful. It grabs your attention — much like the snacks inside.
Why we love it:
It’s bold, interactive, and gift-ready. Between the eye-popping design, the fun messages, and the smart structure, this box turns snack time into a full-on experience — and honestly, we’re here for it.
Task
We went through several rounds of refinements and test prints to get every detail just right, making sure the final packaging felt bold, fun, and true to the brand’s personality.